What is a better-informed decision worth to you?
Four inputs, all yours. The result is simple arithmetic on your own assumptions, which is exactly why it is useful: it shows how much of your spend rests on a judgment someone should write down.
- Your numbers, not ours
- Nothing hidden in the formula
- Takes a minute
Interventions, pilots or investments you commit budget to.
What a typical one commits, in dollars.
Money behind interventions that were never going to move the metric.
Your own judgment. Be conservative.
Spend you could redirect each year
$150,000
- Total committed
- $5,000,000
- Suspected misdirected
- $500,000
Arithmetic on your own inputs, not a forecast. The assumptions are the whole result, which is the case for writing them down.
Use it to size the question, not to forecast a return.
Any ROI figure for a decision tool is only as good as the assumptions behind it. This calculator shows the assumptions so you can argue with them.
Be honest about the misdirected share
Look back at interventions that did not move the metric. What share of that spend was it? Start there, not with a hope.
Keep the redirect share conservative
A causal model does not make every decision right. It improves the odds on the ones where the lever was unclear.
Write the answer down
The value is as much the record as the number: when a decision is challenged, you can show what it rested on.
Test your assumptions on a real decision.
Bring the decision behind your numbers to a walkthrough and we will model it with you.